When a brand reaches out to you for a collaboration, you have to understand their goals in order to help you craft a package that will help solve their needs. 5. Hi [influencer name], We've been watching your channel for a while and we're super impressed [influencer content] which we thought was [your genuine reaction after watching it]. Use bit.ly to track all your links. If you want to make sure that an influencer will open your email, come up with a good subject line. If that's not your cup of tea, you can often hire influencers for their services. Your influencer will be grateful that they don't have to go back to your email archives. Increase REACH. We've been following your (blog, social media profile, etc.) But, if you focus on influencers who truly match your brand and follow the steps below, you'll develop fruitful relationships with influencers who drive traffic to your store and ultimately boost sales. The influencer marketing industry is set to be worth $15bn next year, and the future of this growing digital sector is only heading one way.. Consumers, including your potential customers, are spending more time on social media than ever before and are increasingly likely to turn to influencers for tips and recommendations on the brands they should choose. Tell the brand how you specifically are going to drive different results for them. Newer or smaller brands typically don't have a large marketing budget so this is a smart way to reach new people without having to pay lots of money. "I tend to gravitate toward influencers who have a strong web presence and strong writing ability," says Jen. Their message is more likely to be perceived as honest and authentic. This may sound like a no-brainer but it's more of a science than you think. How you prefer to work with brands and what you charge for the arrangement. According to Business Insider Intelligence, the value of the influencer economy is predicted to stretch to between $5 and $10 billion in global ad spend by 2022. It was observed by about 89% marketing experts that the 'dawning digital' blog can be recognized as a space for . Justin Blase, the founder of Ted's Vintage Art , a go-to destination for historic maps, immediately sought out influencer marketplaces when he wanted to give influencer marketing a try. Pitching To Brands Over Email as an Influencer: 3 Ways to Stand Out (+ Examples) Have you ever sent an email to a brand for it to just go unanswered? Guide: How To Reach Out To Influencers For Your Brand. Use their name if it is available, but don't use their username. This type of collaboration is very popular in industries like sports and fashion. Influencers love events. Your first step is to engage with the influencer softly before you send a pitch to work together. For brands that need a wider pool of influencers, hiring an influencer marketing agency who will do the research and coordination for you is a good bet. Though the expansion of the influencer marketing industry sees new software and data doing the ROI calculations for brands, this guide seeks to show you simple ways for evaluating your brand's . UPDATE March 21, 2019 — In 2019, 80% of marketers say that influencer marketing is effective.When it comes it consumer trust, 38% who engage with influencers trust their sponsored endorsements more than when brands self-promote. What the best brands are doing to drive revenue from influencer marketing Whether you are just getting started with influencer marketing or already have your program in place, this guide gives you the tools to get the return on investment your C-level will love. Influencer marketing has long been a popular strategy in the marketing world. The savviest advertisers know that investing in delivering influencer storytelling (e.g. Once you've perfected your influencer media kit, you're ready to start pitching to brands and businesses.. It's generally a good idea to contact brands who are already working with influencers, as they are more likely to have an allocated budget and a streamlined process in place for managing campaigns. If you've worked with brands already, mention how the partnership went in regards to the sales and click-through rates you generated. Step 1: In this initial step you just have to create an account in Influenex which will make you to access different types of influencers. This works particularly well if your brand engaged in a long-term influencer relationship. Read on to get a step-by-step guide for influencer outreach. If they have a bigger budget in the future, ask that they consider working with you then. You want to come up with an unusual proposal that goes the extra mile. Once you've perfected your influencer media kit, you're ready to start pitching to brands and businesses.. It's generally a good idea to contact brands who are already working with influencers, as they are more likely to have an allocated budget and a streamlined process in place for managing campaigns. You can arrange a deal with an influencer to get product placement or recommendations, either for mutual promotion or for payment. You will see brands signing long-term contracts with influencers as they embrace the data-led . . Also consider how often they're posting sponsored content. Avoid being very informal as it is business correspondence and you are writing with a business offer after all. Nothing says "form letter" like saying "Hi @Username." Paid sponsorship opportunity. Long Term Partnerships We will also be seeing a lot more long-term brand and influencer partnerships. 2. No just kidding. Use appropriate greeting including the name of an influencer, and honorifics if it is in order. Examples include Motorola, Adidas, Pepsi, and Dunkin' Donuts. You can almost think of your initial message to an influencer as a cold email. August 2018. It could be as casual as a one-off Instagram post tagging the brand, to more involved collaborations like naming the influencer a brand ambassador, to an involved business partnership, like launching a co-branded . Thankfully, I was able to find the block. 3. Over the years, Adidas has continued to rely on influencer marketing for brand recognition. So, begin a conversation right from the start. Influencers, on the other hand, should make an effort to align sponsored posts with the brand's strategy and closely follow campaign guidelines. Influencers want to know that you put in the effort to get to know their profile before reaching out. Learn how to pitch yourself to a brand for an influencer collaboration or partnership. How to Work With Brands Part #2: How to Pitch for Paid Collaborations. The campaign focused on youth and was initiated to boost engagement and encourage the production of user-generated content. Brands can collaborate with popular influencers to release a themed product. The influencer motivation. Pick The Right Brand To Approach. Don't oversell your brand. The brand has to make sense with your personal brand because if it doesn't, then the partnership won't do well and you will come off as inauthentic to your audience. The tool is brand new (your competitors may not know about it) and can be very handy in the 2022 Influencer Marketing Strategy for your Brand. 10. Hey (Influencer Name), I'm (name),from (brand name). That way, they're a natural fit to promote your brand. If a brand still won't pay you, and you want that free product no matter what: Then, you are dead to me. I'm teaching you how to get brand deals with a small following and how to reach out to brands as a micro influencer. Long Term Partnerships We will also be seeing a lot more long-term brand and influencer partnerships. Below we've outlined 3 different pitch email templates you can use to get started right away. The reality of influencer marketing is that successful strategies focus more on how an influencer fits with a brand's message and image than their follower count. The SOCE found that influencers are becoming increasingly particular about the kind of content they share and the brands they work with. Ideally, your brand's values should align with those of the influencer. A recent study shows that influencers are charging the following: Facebook influencer pricing: $25 per 1000 followers; Instagram Influencer pricing: $10 per 1000 followers Let's collaborate and you will see for yourself!" Doing this you direct the searchlight to yourself, and it is illuminating you in the most favorable light possible. To cite this article: Chen Lou & Shupei Yuan (2019): Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media, Journal of Interactive . In 2020, you don't need hundreds of thousands of followers to become an influencer, as collaborations with micro-or nano-influencers are becoming more popular with brands. and by doing so, pay homage to the social purpose of the brand. How to Develop and Manage Influencer Relationships the Right Way Guide: How To Reach Out To Influencers For Your Brand. Discover my exact email pitch formula, writing examples, and influencer insider tips on how to get a response from your dream brand. To define a micro influencer, we need to first understand who an influencer is. It's common for brands to request a media kit from an influencer they want to work with, so not having one can actually lead to you missing out on partnerships and revenue. Lastly, you will also learn how to create a media kit or customize one of our me Influencer marketing has long been a popular strategy in the marketing world. 5. Examples include Motorola, Adidas, Pepsi, and Dunkin' Donuts. Get two free email templates too! Other brands will see you appearing all over a brand's page and associate you with a huge collaboration. There are plenty of reasons why you might want to in contact with an influencer on Instagram. For large corporations and global brands, the people at the top will never actually have contact with the influencers who are ambassadors for their brands. When an influencer has sponsored posts back to back to back there's a good chance they're not terribly discerning when it comes to the brands they work with and their audience will notice too. How to Message Influencers to Promote Your Products with InflueNex. An influencer is someone with a significant number of followers on one or more social media platforms. We eliminate the need to message influencers altogether, matching you directly with influencers that want to work with brands! If your brand is just starting out, influencer marketing can be a great way to build brand awareness and generally spread the word about your brand. 2021, the year of impactful social media influencer marketing, comes to an end. It's a great platform for mutual promotion, first and foremost. There are several free tools on the web designed to maximize your search—use them. Avoid profiles oversaturated with ads. The influencer gets a lucrative deal and the brand can convert the influencer's fans into customers. Different brands prioritize different things on their influencer campaigns. Step 1: Plant some relationship seeds. Offer brief notes that they can have on-hand, like the history of your brand, your phone number, and your social handles. Reaching out to brands as an influencer, you promote yourself with a message "Look, I can be a perfect fit for your brand! But with this growth, brands are engaged in an escalating battle to stand out. Influencers receive dozens of emails daily. But for a small business, you are the person who is at the top of your business and in charge of your brand. Influencer marketing, a marketing strategy that many brands use on other social media platforms, is becoming more and more popular on TikTok as well.Here's how influencer marketing works: A brand finds an influencer (like a celebrity, athlete, musician, or blogger) who would be interested in their products and reaches out I u. Communicate your expectations clearly and upfront, reply quickly to queries, and follow-up once the promotion is complete. Through careful influencer management, you and your team can cultivate good relationships with these people over the long term. Influencers can play a huge role in your social selling strategy, but only if you can succeed at making that first cold email connection. How to Work With Brands Part #2: How to Pitch for Paid Collaborations. Part 2: Tips & Tricks for Writing an Excellent Influencer Collaboration Email Remember, long-term influencer relationships often are very productive, because the influencer gets to know your brand and its message better over time. The use of influencer marketing by brands can reach an audience large enough to make a significant impact. Influencer Outreach Email Template III: We Share a Passion/Interest. When it comes to Instagram DMs, you can be more casual with them. If a brand still won't pay you, and you want to decline: Just let the brand know that you appreciate their message. Consumers rely on content and recommendations from influencers because they trust them. However, it can be difficult to find influencers as a new brand because you're not able to turn to your metaphorical Rolodex to find connections that can help your brand. I love writing email pitches because there is no better feeling than opening your email and seeing an unread message from that renowned hotel that you've always wanted to work with, waiting for you in your inbox. This is a great technique to use for influencers interested in a specific topic. The larger the influencer, the more offers they get from brands daily. For brands, it is a perfect opportunity to gather multiple influencers in one place and let them know what your product/service/brand is all about. Messaging influencers on TikTok doesn't have to be an enormous task. UPDATE March 21, 2019 — In 2019, 80% of marketers say that influencer marketing is effective.When it comes it consumer trust, 38% who engage with influencers trust their sponsored endorsements more than when brands self-promote. Being a brand ambassador is not a bad thing when you first start landing influencer sponsorships (I've done them), but there is a right way of doing so, and you can opt for one without getting scammed. Platforms like FameBit, specifically made for influencer marketing to bring brands and creators together, are superb tools for marketers. Step 2: You then have to select the influencers according to the language, price range, country, subscribers etc. The first is to generate real sales using the platform of the social media . If you have your sights set on working with a particular influencer, you have to be tactful with your messaging. We've put together a list of our top 10 tips to help you position yourself when pitching to brands and land your next partnership as a micro-influencer. Brands should not interfere with a particular influencer's tone of voice or the feel of their social presence. Are you pitching to brands regularly? For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter. Why Brand Awareness from Influencer Marketing Leads to Conversions. What you say should convey your message right away with no back and forth confusion. Craft the Right Message. You can offer them something that other brands can't or won't provide, such as support for their content creation by hiring a local photographer or an exclusive invite to an event or concert. How To: Create Your Own Influencer Brand Guidelines Anna Meyfarth 30. Creative collaborations are good for the brand and the influencer. Consumers are reluctant to trust online brand messaging: up to 25.2% of U.S. Internet users blocked ads on their devices in 2018.Instead, they turn to social media influencers: individuals who . Even if you're a new influencer, or haven't worked with a brand before, doesn't mean you can't start. This shift has also changed the ways brands . An influencer's inbox — whether it's email or direct messages on social media — is often where that process begins. So influencer content will feel authentic since it's from real authority . Build an actual relationship. Not sure how to reach out to influencers for a collaboration request? 10 tips on how to pitch as a micro-influencer. Brands hire influencers to endorse their products; influencers create and post sponsored content promoting a brand's products or services on their social handles. How to Message an Influencer: Tips for Outreach Emails If you don't know their first name, stick to a more generic greeting. Inboxes get inundated day-in, day-out with hundreds of emails. Influencer marketing can take many forms, but they are effectively a partnered marketing campaign between the brand and influencer. Statusphere is an influencer marketing platform that can help connect brands with TikTokers and create partnerships. The brand aligned perfectly with how I see myself… Here's an influencer marketing example script: Hi [name], My name is [name], from [company]. You can also send your products in a custom packaging. Decide on goals and message. Put yourself in the brand or PR rep's shoes - show them why you're a good fit to promote the product. These activations can add credibility to your content. Unfortunately, this means that most of your top picks on Instagram will delete your DM with barely a skim. Over the years, Adidas has continued to rely on influencer marketing for brand recognition. For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter. Some influencers will start building relationships with brands by cold-DMing . Last year, one of the world's biggest brands, Proctor & Gamble, said it cut its digital advertising spend in 2017 by $200 million without seeing any difference to its earnings.In fact, by redirecting the remaining digital advertising budget to different channels, it increased its reach by 10%. Once the email message box is populated with the content of the template, make necessary changes to the text as needed, and click Send from the bottom of the page to send the collaboration mail to the influencer. When you pick brands to pitch to as a micro-influencer, make sure to choose brands that share your values and have the same target audience as you do. They should be short, sweet and to the point. To hone the skill of pitching I shall be honest with you. Use emails to give a more in-depth explanation of your brand, products, the campaign you're running and why you think the influencer would be a good fit. Use Free Tools To Find Creators. 10 The Event Invitation Message. . Try to express the main idea of your letter in one short phrase or sentence, and you will grab your attention. Often, it's best to direct message an influencer on their main social channel with a brief offer to send them a gift. Do not treat influencers as another digital marketing channel. 2021, the year of impactful social media influencer marketing, comes to an end. Already a well-known brand that is one of the best examples of influencer marketing, Adidas wanted to get ahead of their competitors and decided to launch an influencer marketing campaign on Instagram. You will see brands signing long-term contracts with influencers as they embrace the data-led . In the world of digital marketing, the value of real influence is increasingly being recognised. Influencer marketing is a little …complicated. Avoid unnecessary details. For instance, if your brand promotes sustainable living, you should partner with influencers who care about the cause. Gone are the days of broadcasting one-way brand messages to passive consumers. It was observed by about 89% marketing experts that the 'dawning digital' blog can be recognized as a space for . How to Reach Out to Brands for Collaborations: 9 Surefire Ways to Increase Your Email Responses. One of the most common pieces of advice given to people looking to make a living from influencer marketing is how to work on their personal brand. Pitching a brand as a new influencer. The use of influencer marketing by brands can reach an audience large enough to make a significant impact. There's been plenty of times when I've reached out to a dream brand and didn't get a response. 2. If you haven't worked with anyone yet, simply pitch them an idea. This is my PROVEN PITCHING STRATEGY! Brands are working on two tactics: Awareness or Conversions! Connecting with Instagram Influencers Through Cold Email. Even if your selected influencer ticks all of the boxes above, there are still more questions to be answered. Highlight your skills and mention the different social channels you use to connect with your audience. The two most common reasons for using influencer marketing are to elevate brand awareness and increase sales. ME TOO! Overall, influencer marketing has a higher ROI . Influencer Marketing. 1. And since digital celebrities are busy people, they do not read every email they get. Influencers who become brand ambassadors of yours may even display their affiliate links on their social media bios and profiles. Brands that do not adapt their influencer strategies are missing out on new customers for their business while also paying for content that almost no one sees. When composing your outreach message, make sure to keep your pitch focused on what you love about that influencer. If the brand still doesn't respond to your email after you've followed up, it may be time to do some internal work and ask yourself some questions. Even when I pitch for influencer sponsorships, many brands offer this, so they're not all Instagram scams. for 6 months now and we're thankful. Personally, I try to keep my brand partnerships and sponsored content well spread out. Influencer marketing has changed over the years, with influencers now being seen as consultants to brands and not just someone that creates content. There are two primary goals of influencer marketing. A good influencer will view collaborations as partnerships. In many cases, brands use ineffective messaging when trying to approach influencers, which hinders their chances of receiving responses. Some brands want to drive reach while others want to drive followers to their site. Influencer.com, an influencer marketing and branded content solution, today has become an official TikTok marketing partner and will integrate with the platform's Creator Marketplace API.As well . Brands should always consider this point since failure to do so can result in a waste of money and time. creative) through targeted social media distribution unlocks a channel that expands the reach of . Influencer activation involves finding the right influencer to share your brand message organically with your target audience. The chances of getting paid collaboration offers in your inbox after a massive appearance all over a brand's online presence goes way up than if you simply rely on a few one-off collaborations that are similar to what "everyone else . Keep your email short but provide an influencer with details. These days, it is SO EASY for emails to get lost in the shuffle. I get these messages almost daily. 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